An iTed Revival and Watching a Brand Evolve or is it Morph?


The infamous iTed Colortini Sign off

“Back in the day,” when JTV was young and we were all so new to lifecasting, there were entertaining broadcasters. iTed for instance. I can’t quite put my finger on what was so appealing. Perhaps it was the mellow, calming effect iTed and his iPersonality welcomed viewers. Maybe it was the soothing tunes played from the iTed iTunes library. Or maybe it was the kitty litter next to the canned hot dogs next to the motor oil next to the olive oil in the kitchen cabinets and the tour of the freezer stocked with film that made me want to tune in each day as iTed and his viewers talked and laughed the day away.

A DEEliciously tart key lime bar

At that time, iTed was earning his keep freelancing and I was earning my keep … well, I wasn’t earning squat! Now I am earning just a little more than squat, but it takes a bit more than 40 hours a week of my time and iTed is most likely earning much more than a little more than squat and working many hours a week as well and that means neither of us have time to sit around chatting with viewers on JTV. What a shame. Those days were so carefree and relaxed.

Tonight iTed launched his broadcast and Texgal, Tenten, Deslok, MrAmazing and others were in the room having a grand old time. We were certainly missing many originals — Sashanicole and Jack, Anthony and Kim, Ralphthenacho, Spookygrl and the list goes on but I was happy to see him tonight. It felt right. Like a high school reunion without the uncomfortable introductions and bad food.

I did not have a 9″ x 13″ pan so I resorted to mini spring form pans for the remaining dough and curd

Speaking of food …

I made another recipe from the Williams-Sonoma Food Made Fast, Weeknights book and I have to say that it just didn’t hit a home run for me once again. I think I am going to have to abandon this book. I don’t want to be a quitter, but it’s just not the kind of food I like most nights. We’ll try a few more and then probably move on.

Who Coined the Term?

Balsamic Chicken and Peppers — from the W-S book

As has become customary, I spent time reading recent blog posts from some of the blogs on my blogroll this morning before work and I noticed something interesting.

Sautéed Corona Beans

These terms are being used by people other than myself:

Fratboys and JTV.

I originated the derogatory term in March of 2007 almost as soon as I was swallowed up by watching day and night. They reacted to the term pretty negatively saying that they never belonged to a fraternity while at school. The JTV reference came in an effort to make things less awkward in a writing and reading kind of way, before I began blogging, and with the very first blog post on May 2, 2007 I began using it on a daily basis but even the Founding 4 didn’t refer to their network with this abbreviated moniker for a while. Now the term is used with ease by so many people, in and out of the network. Like it or not, it’s become part and parcel of their brand. It takes away the identification of just one person — Justin — and moves it to a more generic identification which it appears has evolved into something they can work with.

Spreading the shortbread into the pan

I guess everything old is new again, eh? Just like I harped on the guys to utilize some of the screen real estate to make announcements. They have done so in recent months, but as one blogger noted, if there are network concerns, problems or important announcements it’s high time the area began to be utilized.

I did a little searching to find out when the first time I published a post with the Fratboys and Fratcave terms and it was over a year ago — June 5, 2007 to be precise. I used the term prior to launching the blog and only used it in writing a few months. I knew when to stop. It was clear they did not appreciate the reference and while I did not stop using the term because they complained about it, but because as I saw them maturing and working and living in more adult-like environments, I thought they’d moved past the fratboy stage. It all seemed to happen when they moved out of Crystal Towers and into new housing and when they leased their current office space.

What’s In a Name?

It’s interesting to see that these things have caught on. Now, if we could just get Justopia to catch on.

I had thought I needed to move past the whole Justopia thing now that I’ve gotten more into food blogging, but after having a “conversation” with one of my 2D friends, he convinced me the name is a good one and I got to thinking about how else it can be used. Justopia doesn’t have to relate exclusively to It can just be an existential reference to being — Just … it’s just utopia. Justopia.


6 Responses

  1. It was fun to chat with you in iTed’s room last night.

    Have a great Birthday!

    PS Tell Wingman hello for us : )

  2. Thankss Texgal! And aren’t you funny?! 🙂 LOL

  3. I think Justopia is where we all want to be!

  4. Happy Birthday young lady!!!

  5. Thank you LaLa! That brightened my night! 🙂

  6. Fabian, you’re always welcome in the land of Justopia!

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